"Moscow was an obvious choice for our next major project," says Ralph Lauren's son David, at the opening of the brand's two enormous Russian flagship stores. Flying more than 120 employees over from his international press offices, Lauren and his family embarked on a three-day event to celebrate both launches. In an exclusive video, watch VogueTV go inside the 8000 square-foot Moscow premises before Ralph cuts the ribbon, and then go behind-the-scenes at the Great Gatsby-esque opulent dinner and fashion show held at the American Ambassador's residence.