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BCBG Max Azria

The Tunisian-born Max Azria spent his younger years in Paris studying acting. In 1970 Azria began designing women's clothes for various French labels. In 1989 after moving to the States, he founded the name Bon Chic Bon Genre, which means "good style good attitude" which was later shortened to BCBG. With a focus on high-end design at relatively inexpensive prices, the line of products range from shoes and handbags to perfumes and cosmetics. In 1999 BCBG Inc. added label Herve Leger to its roster of fashion labels, which also includes Max Azria. In addition to the headquarters in Beverly Hills, BCBG has 65 boutiques in the U.S. and overseas.

BCBG Max Azria on Glam

Ravishing Ravens:Kelly Rowland...Rowland sports some sable silk (and we’re not talking about her shirt) at the BCBG Max Azria spring 2007 show in New York City on Sept. 8. ... Lubov Azria...The creative director of BCBG Max Azria Group talks about her style icons, the celeb she'd most like to dress, and her favorite place to go on holiday.... BCBG Max Azria leather hobo... This BCBG Max Azria gray distressed leather hobo pays homage to the neo-bohemian trend editors are calling for fall (wasn't it neo in the nineties?) without all the "what are they thinking" fringe... BCBG Max Azria Mona Leather Wristlet Bag...January 16, 2008 BCBG Max Azria Mona Leather Wristlet Bag Remember a while back when we spotted starlet Lindsay Lohan with the fabulous mini Yves Saint Laurent Belle de Jour Wristlet Clutch? If the $... BCBG Max Azria Fold-Over Kisslock Clutch...Not only does the overall shape of this little clutch look a little flopped, when you pop open the asymmetrical style kiss lock it opens in an irregular but not so bad manner. What do you think of the... See More Articles about BCBG Max Azria

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BCBG Max Azria Spring 2008 Collection from NY Fashion Week. BCBG Max Azria Spring 2008 Collection runway show from Mercedes Benz Fashion Week in NY. Filmed on Sept. 5th 2008 by Joe Dirosa for New York Artist Series TV... Time: 0:09:56

BCBG Max Azria - Mercedes-Benz Fashion Week in New York Runway highlight from BCBG Max Azria at Mercedes-Benz Fashion Week in New York. Spring 2008 Designers include: - Alexandre Herchovitch - Anna Sui - Anne Klein - Badgely Mischka - BCBG - Betsey John... Time: 0:01:49

Max Azria wins the Wells Fargo Fashion Achievement Award 2007 LA Fashion Awards - Kevin Sulivan presents the Wells Fargo Fashion Achievement Award to Max Azria of BCBGMAXAZRIAGROUP - www.lafashionawards.com... Time: 0:09:12

New York Fashion Week Spring 2008 BCBG MaxAzria Runway visit http://myitthings.com for more fashion week coverage... Time: 0:00:52

Recent BCBG Max Azria News

Fall Fashion Week '08: Designer Max Azria Takes It To The Max NY1 News Monday 4th February 2008 Most of the designers at Fashion Week have one chance to wow the crowds and the critics, but Max Azria always does things a little bit differently and this year he's showing three different collections.
Minis to the max at NY Fashion Week The Charlotte Observer Sunday 3rd February 2008 The fall trends shown Saturday at New York Fashion Week are bound to cause a collective shiver: Along with chunky turtlenecks and peacoats, prepare for super-short miniskirts. The leggy look was big at shows for Nicole Miller, Lacoste, BCBG Max Azria, Erin Fetherston, Abaete and Kimora Lee Simmons' Baby Phat line - among the early previews for editors, retailers and stylists at the tents at ...
BCBG keeps it simple The News & Observer Sunday 3rd February 2008 BCBG Max Azria's fall runway show, one of the first major shows to kick-off New York Fashion Week on Friday, was full of surprisingly wearable pieces.
Caruso Brings Tantalizing New Eateries and Stylish Retailers to Its Waterside Marina del Rey Retail Center Business Wire via Yahoo! Finance Wednesday 6th February 2008 LOS ANGELES----Caruso Affiliated continues to enhance Los Angeles' vibrant Marina del Rey community with the addition of five new top-tier tenants at Waterside Marina del Rey. New restaurants include The Counter, Sugar Fish by Sushi Nozawa and Pinkberry and new shops, BCBG Max Azria and Calidora Skin Spa, expand an already diverse array of retail offerings.
Big Max Attack! PageSix.com Friday 1st February 2008 Things got ugly at the BCBG Max Azria show today! And we're not talking about Ugly Betty's Ana Ortiz, who was there to check out the collection, or the clothes themselves, which were lovely. Instead, we speak of the two models who kicked off Fashion Week with some nasty falls. The clothes were soft, but the floor was quite hard, with one leggy lady even landing square on her couture-clad ...
Azria poses a triple threat in New York San Antonio Express-News/KENS 5 Friday 1st February 2008 The designer, who operates his BCBG Max Azria company in Los Angeles, will be producing three separate major fashion shows for as many collections, a first under the tents at Bryant Park.
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